How YES Works
To identify any song playing on a favorite radio station, just log onto www.yes.net. A tool bar appears. Simply find the city and the radio station. YES identifies the song and performer that is playing, as well as all the other songs the station has played over the past 24 hours. Then you can select to buy the CD from Amazon.com or Ebay.com. The YES technology delivers you to the precise page that correlates to the music playing on air.
For instance, if the station is playing Sheryl Crow’s “Soak Up the Sun”, YES takes you to the exact page inside Amazon.com where you can buy the CD, "C’mon C’mon". Opt for an auction, and YES takes you to live auctions of Sheryl Crow’s used CDs, posters, autographed photos and other Sheryl Crow related merchandise.
“Our goal is to create a universal response tool that consumers can use to interact with and buy the products and services they learn about and fall in love with through media,” says Daniel Goldscheider, president of YES Networks.
According to Goldscheider, radio is the perfect launch point for YES. “We believe that after the launch of the first commercial FM radio station in 1941 and the introduction of Stereo in 1961, YES represents the third major leap in the evolution of radio. YES overcomes that age-old problem of hearing a great song, but not knowing who sings it or how to easily buy it. YES immediately identifies the performer and then takes you to leading online merchants where you can buy the precise merchandise associated with the artists or songs.”
From a YES Press Release
